Some Old-Fashioned Advice About Writing A Press Release
Print publications don’t need or use press releases as much as they once did because they no longer have a need to fill cheap abundant space. As a matter of history, in newsrooms and editorial offices, “press release” has always been code for “filler”—and the need for filler is largely gone in the online age wherein print publications are getting smaller and smaller. This means that it’s mission critical for you to follow the rules of good journalistic practice, as editors are short on time, long on things to do, and so gravitate toward articles written in an editor-friendly style, if and when they have space to fill. Read more.