Overview
Primary & secondary market research by barodineDo It With ScienceResearch methodologies by barodine are scientifically based upon mainstream psychosocial and anthropological theories that are supported by university research.
Be wary of depending too much on focus groupsControlled experiments and anecdotal data show that how people say they act in a particular situation is very often different from the way they actually behave. This is because people habituate behavior so that it becomes automatic. For example, ask a sample of technicians how they go about their work, and they can only tell you what they think they do. But upon observation, it's unlikely their actual time‑motion behaviors would resemble what they report. Thus, designing a product or process for the technicians merely around their self‑reported behavior is dangerous, because what they think they want might not be what they actually need—and thus something that will fail in the marketplace. Learn about market research for new products by barodine Learn about customer segmentation research by barodine |
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