Need print collateral for your business?
Of course. But you should create your website first.
In addition to the entire spectrum of B-2-B and B-2-C website copywriting, our Madison marketing agency can help you with the intellectual content, graphic design, and printing of your brochures, catalogs, etc. But tend to your website first. Why?
Websites have quickly evolved into comprehensive presentations about a company, so creating one forces you to consider all aspects of your positioning and differentiation, as well as your features, benefits, internal culture, ways of doing business, and more—all at once and in relationship to one another.
The byproducts of this process greatly speed and facilitate the development of written content for your printed marketing materials.
As well, the hands-on process for designing print is virtually the same as for the front-end of your website. So a lot of the desktop work is already done in terms of look & feel. Your website designers will have already internalized the fonts, graphics, and other visual elements that you have selected for your new website—and that should migrate into your print copy. Take advantage of that!
For these reasons, we always recommend beginning with your website—whether you are branding a startup or rebranding a mature company. But whichever you do first, remember that your website and your print collateral should be of the same voice, with the same messages, and not work against one another.
Look to barodine to help you with: