Need a full-service Madison marketing agency or advertising company for your B-2-B or B-2-C business? We are a uniquely qualified cost-effective alternative to so-called “full service” marketing & advertising agencies. How?
♦ We operate on a general contractor model, so that we only proffer the services that your marketing plan requires.
Traditional full-service marketing companies typically have extravagant overhead and so are predisposed to selling you everything they offer; and they tend to proffer it in one fell swoop, before you have clarified your positioning, differentiation, features, benefits, main message(s), main audience(s), etc. In sum: your brand. So you might find yourself paying for videographers, photographers, artists, Web designers, animation specialists, commercial printers, research attorneys, amazing jugglers, and diminutive ballerinas…even though they are superfluous to your website needs and goals (at least at this time).
♦ Depending on your unique needs, we build different teams with different specialists from among a wide range of partners.
Different graphic designers have different aesthetics suited to different projects. The photographer who specializes in “flying food” shots might not be the best choice for shooting industrial turbines. Different PR specialists have different community contacts and commensurate spheres of influence. Some website developers specialize in eCommerce, some in brochure websites. Some researchers can help you with patent law while others only with your science per se. Some copywriters can understand, describe, and promote scientific and technological products & services while others should stick to ice cream shoppes and hair-care emporiums.
How can we help you?
Look to us for:
Communications. Whether developing your website or printed collateral internally or with the help of external resources, barodine is your best source for concise powerful copy, written grammatically and delivered on time.
Research. We conduct both primary and secondary research for technical, engineering, industrial, medical, and financial concerns—as well as for the greater business community.
Design. We offer a full palette of design services for both your Internet and printed collateral, along with search engine optimization, content management systems, and website hosting through our partnering affiliates.
Do you need print collateral such as catalogues, brochures, and “leave-behinds?” We do a lot of that, but first some advice.