Introducing ProblemCentric Research Methodologies†
|
ProblemCentric® is a proven methodology for extracting new product ideas and innovations from your target sample, using naturalistic observation, ethnographic interviews, and data analyses to replace or supplement focus group self‑reporting. Led by barodine associates, your managers will observe, identify, and prioritize problems that the end-user cannot or will not articulate. Subsequently, they will use a variety of psychosocial techniques and analytical methods by which to vigorously mine this primary research. By the end of the ProblemCentric process, your managers will have a prolific array of tactical and strategic product concepts to fuel business growth. Evolve your cultureThe ProblemCentric experience is an inherently teambuilding process that stimulates innovative thinking. Your staff will observe consumer problems directly and develop a common language by which to discuss them.Harness your Brain TrustProblemCentric is a powerful way to leverage your company’s intellectual capital. It teaches your staff a repeatable process that can be used for future projects.†ProblemCentric is a registered trademark of ProblemCentrics, Inc. Learn more about market research by barodine |