Information architecture is the process of organizing content in a way that's meaningful, clear, and intuitive for the primary users of your website. At the very least, this means that the benefits & features of doing business with you must be logically arranged—presented from general to specific—so that the information on each page seduces the reader to "click through" to the next and find out more.

But that's not all of it.

At barodine, we understand that good website content is conceived "from the outside in," meaning it's organized from the perspective of your prospective customer. Contrarily, too many companies conceive their websites from "the inside out," arranging their content the same way that they incidentally departmentalize their products and services.

Such arrangements are usually a mistake, typically because they only reflect some historical legacy or the company's internal operations, neither of which are important or intuitive to prospects. This creates unnecessary barriers, requiring prospects to "know where to look" for your products and services before they can do business with you.

That's why at barodine, we begin by studying your primary prospects and the level of product knowledge they likely bring to your website during a visit. Armed with such insight, we organize your content to keep your prospects engaged and ensure that they can find what they want quickly and easily from multiple points throughout your website.

Find out more about barodine website copywriting.