Customer-Segmentation Research & Analysis by barodine
A business owner will reasonably ask, “What will motivate a person to buy my product?” But a shrewder question is, “What will motivate a person to buy my product at different times in the purchasing cycle?” For example, the words and images that might motivate plant managers to pull the trigger when they’re very near to replacing a piece of equipment will likely fall on deaf ears if they’re just beginning to consider an upgrade. So one would do well to craft at least two messages for these prospects: perhaps one that speaks to price and deliverability when they’re at the cusp of buying, and the other to qualities like value, endurance, versatility, and reputation for when they’re just beginning to look | | barodine researchers and statistical analysts are expert at designing and conducting interviews, surveys, and other research instruments for collecting empirical data about what motivates customers at any one stage of the purchasing cycle. |
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Just not what…but what and whenCustomer segmentation research & analysis will identify both the motivators and inhibitors that drive behavior at different points in your sales cycle. Addressing these ensures that prospects who are at one point in the sales cycle aren’t ignored in favor of the other. And it also accelerates the sales cycle itself: e.g., the time between when a plant manager is just beginning to consider upgrading to when he or she actually makes the purchase. Learn more about market research by barodine
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