Copywriting for Technology
Why do you need a Technology Copywriter or Manufacturing Copywriter?
We are experts at developing website copy for companies that sell “tech heavy” products and services, be they “sexy” or not. E.g. software, electronics, high-tech industrial widgets, expensive machines that do exotic things, sewage treatment paraphernalia—the proverbial gamut.
How would we work with you?
Our method is to listen and learn about your product or service until we understand it at a level that’s commensurate with (or better than) what you desire of your prospective customers. We’re quick at this because we are science & technology aficionados, not just “English majors with a flair for writing.”
With this base of knowledge, we then interview your designated team and begin developing the key positioning and differentiating statements that will drive the rest of your website content—and that can serve inside your printed collateral, too.
This is an iterative process. Your team—usually through a designee—will see several versions of your new website’s form and content as it’s developed, with changes to each iteration based upon their respective amplifications and feedback.
This iterative process is managed by us, relieving you of the indelicacy of having to critique your friends and colleagues, not to mention flogging them to meet deadlines. And it continues throughout the development of your website, as we create your company’s “voice” and apply it to concise, intelligent, powerful copy, delivered on time and on brand.
Please let us also tell you about our Madison marketing agency in regard to: