Copywriting for Science
Why do you need a Science Copywriter?
Because simply describing new science and telling what it can do is not enough. This is especially true when there are alternatives available: older science, competing technologies, doing nothing, etc. The features and benefits of your science relative to such alternatives must be explained to your prospect.
And who is that prospect?
Probably the person who will make the ultimate decision about purchasing new science is not the very same kind of scientist as its proponent or inventor. So assuming that your features and benefits are as obvious to your prospect as they are to you can be a mistake.
We have a documentable record of quickly learning about esoteric products or services, either by way of clients’ explanations or our own secondary research, and then explaining and promoting them creatively to multiple audiences and stakeholders. So you will expend less time, money, and internal resources—to say nothing of emotional energy—ideating, developing, and producing your marketing communications.
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