Copywriting for Engineering
Why do you need an Engineering Copywriter or Electronics Copywriter?
As many professional-services companies, your medium- to large-sized engineering firm probably relies on its individual constituents to develop their own respective leads, prospects, and clientele; and each engineer necessarily does so by proffering his or her particular area(s) of expertise on behalf of your company.
This is a great business model, but it presents challenges to developing your brand, as each engineer is predisposed to describing the main focus of your company in terms of what he or she does. For example:
- Your construction engineer might position you solely as a design/build specialist when speaking to prospects or media.
- Your geomatics engineer might emphasize land surveying.
- Your industrial engineer will stress project management, and so forth.
These differences in focus can become stumbling blocks when developing your website content and print collateral. Ignored, they can engender argument and protracted delays. But acknowledged they can inspire powerful, intelligent, robust content that describes, integrates, and celebrates the entire spectrum of what your company has to offer.
In sum, your website probably will not be the creation of one mind or personality in your company. Different people have different stakes in its information hierarchy and content architecture. Coordinating their individual contributions takes time and expertise—not to mention diplomacy—and has its rewards.
We are experienced at interviewing and counseling executive staff, procuring their inputs in a timely manner, and integrating their respective insights to develop a single voice and message.
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